There are many advantages to using social media for business, however if a company is not careful it can become more of a hindrance than a benefit.  This article (http://read.bi/HcjxEc) on Business Insider, gives great insight to some of the terrible mistakes companies are making on their social media sites.  The article thoroughly explains the blunders and is a great resource for companies that wish to utilize social media to the best of its abilities.  Some of the mistakes that popped out to me were the fact that many businesses do not have a plan or strategy when it comes to social media.  Often times they are jumping on the social media bandwagon just because everyone else is and are not looking at the long-term effect it could have on their profits and customer relations.   Ultimately, social media sites are to be used for building relationships whether this is personal or business relationships.  Companies need to understand that individuals are on social media sites to relate to other people; focus must be on the customer and less on promoting the business.  If a company can listen and respond to its customers well through social media the promotion/advertising side of things will follow through.  Social media sites must be used effectively if businesses want to reap the benefits of them, and this article is a good read for companies that are looking into social media as a form of business tactics.