Facebook is one of the most used social media sites in the world; with more than 845 million active users as of February 2012.  The potential for businesses to reach and interact with customers through Facebook is incredibly large.  Most businesses don’t understand the power social media has in today’s society.  A Facebook fan page creates search engine optimization for businesses; when a business’s name is searched for in Google their Facebook page is usually one of the first to ‘pop’ up.  Not only does Facebook allow businesses to create specialized pages, it also provides targeted advertising (with specified fees per click on ads) that allows businesses to reach any demographic.  Facebook also helps businesses Transform their website into a social experience with plug-ins and custom apps.  There are countless benefits of having a fan page for a business; when individuals ‘like’ a page it gets posted onto their news feed which is then seen by that persons friends and increasing awareness for the company.  Whether a company is large or small a fan page is a great tool for businesses to use to interact with customers, and to set up polls, surveys, contests and more.
Want to start a business page? Facebook makes it simple, just visit http://www.facebook.com/business to start one today!