Social media is becoming more and more of a hot topic for businesses, yet research has shown that businesses aren’t using social media to its full potential.  Think of how much you use social media in your every-day life.  Even I, like many people, use social media sites as a method of connecting with others on a daily basis; logging on to these sites sometimes multiple times a day.  Just imagine how useful these sites could be used for businesses for their marketing, advertising, selling and much, much more!

Over the course of this blog I will be exploring the vast applications that social media has for businesses whether it be for advertising products or getting customer feedback.  Social media is a great way for businesses to get in contact with their customers and discover what their real needs and wants are in order to make strategic business changes to accommodate to ever-changing customer needs.